Sunday, February 3, 2013

The Changing Scene

By Francis Wilton, Waikiki
 
You think Night Clubs are easy money?
Stop and Think! Be very, very careful.

In Waikele?
You most likely do not know as much as you think you do about the social entertainment trade.

You most likely do not understand your marketplace or its potential as well as you may think you do.

You may think you understand the essence of entertainment product - there's a 75% chance you do not.

In Waipio?
You believe you have the idea that will surpass all? So did the last ninety nine entertainment venues that failed...

The obscenely high nightclub venture failure rate in Honolulu fortifies the above statements. You don't believe?

Meanwhile, give your local Night Club a little support and maybe a little feedback too. Thanks

Francis

"Rags To Riches" by Tony Bennett


A very probable new night club will be in West Oahu. But not in the rail calamity corridor. Everyone is becoming aware that the rail disaster is going to mess everybody up in that sector. The people interested in dancing are increasing at a faster pace than usual. So it has to be in the Central Valley.

And not the competition kind. The fun kind of dancing one can get in a Night Club or a Social Dance Club, Da Reel Teeng. But they can no longer rely on the bar tab to pay for the overhead. Very few dancers have ever heard of the Pau Hana dance. For the latest, tune into our dance blogs, the news will probably be there.

"Young At Heart" by Frank Sinatra

 
"Some people's budgets are in such a mess, you'd think
they were getting advice from the city government."
 
From the Internet, Web 2.0 and Social Media

Only a few years ago, social media was something most people thought of as a tool for teenagers and college students. That has changed. Facebook now has more millions of active users and the fastest growing demographic of Facebook users is the over-25 age group.

If that didn't make you sit up and take note, it should have. Your members and potential customers probably have a computer and probably have high speed Internet access. And if they are not already using social media of some kind, just give them some time. They will be.


Think you are immune? How did you access this article? There is a good chance you came to it online. The communication mogul of the 21st century is the World Wide Web and the tools that make it work have advanced so much in such a short time.

What is Web 2.0? No, you don't need to throw out your year-old computer or buy new software. Web 2.0 really relates to the growing trend to make the web more interactive, collaborative, innovative, and social.

 

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