Thursday, April 4, 2013

The Travel Industry

The Travel Industry is out en masse, to our dance blogosphere on the island of Oahu. Emails flying all over the place and even getting some free advertising here and there under the guise of communication, which may be true.

"The Creative Researchers And Producers occasionally
stumble over the truth, but most of them pick themselves
up and hurry off as if nothing ever happened."

There are even hard adventure sport/travel packages with upscale accommodations, gourmet food, and celebrity service providers to wealthy clients. Hard adventures include Helicopter-skiing, kayaking, white water rafting, and mountain biking. An opportunity exists for two reasons: On Oahu, tourism is a growing industry and within the industry, adventure travel is growing at 10%.

There are few providers of hard adventure travel to upscale clients. Virtually all companies that provide "hard" adventure activities appeal to a lower income client. Companies that appeal to a wealthier clientele generally provide the "soft" adventure package, like dancing.
"Young At Heart" by Frank Sinatra

Soft adventure activities may involve physical exertion, however they involve a low level of risk and can be engaged in by non-athletic people. The company's target customers are high income (min. $75,000 for single person), health-conscious individuals interested in popular hard adventure sports. These are lawyers, bankers, executives, doctors and other professionals.

The customers are more likely to be married. 51% are men and 49% are women. There is rapid growth in the market and increasing demand. In addition, more niche markets are evolving. Initially, it will be difficult to compete with experienced providers, especially the market leaders.

"Strawberry Fields Forever" by the Beatles

However, on Oahu the target market is an exploitable niche and the service is differentiated. The target market members will have similar activity interests, more disposable income and less sensitivity to price. The news will be out to the dance community but the results will never be known to the social media known as blogging. The write ups and photos will go only to their own private groups and they have the perfect right to do so. Meanwhile, we got some dancing to do.

Pub's Side Note: It is slowly forming all by itself, a new dance force, for Truth, Inclusion and Innovation and made "of the dancers, by the dancers and for the dancers." Let it roll!

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